Brentford has partnered with Spanish sports clothing and shoe brand Joma Sport S.A. as its new official kit partner, the deal being brokered by WH Sports and The Members Agency.

Joma will create bespoke, elite performance wear for Brentford men’s first team, B team, academy and women’s teams, as well as coaching staff and Brentford FC Community Sports Trust as part of a multi-year deal beginning in July 2025.

The new kits in 2025 will include a celebratory home shirt that commemorates 100 years of the club wearing red and white stripes.

Brentford’s decision to partner with Joma is rooted in shared values. Like the Bees, Joma has strong connections with its local community, having been founded in 1965 as a family business in Toledo, Spain, where the brand remains headquartered.

Brentford and Joma also share a focus on innovation and elite performance, as well as a commitment to sustainability. All of our new range will be made from recycled polyester and other ecological fabrics to reduce environmental impact.

Joma has a 60-year history in sportswear, manufacturing kits and equipment for football clubs worldwide and elite performance apparel in other sports.

Joma started as a family business and has continued to expand internationally. The brand prides itself on detail, from design to its relationship with athletes and consumers.

With 60 years of history, distribution in over 140 countries, a presence in the big five leagues, 10 Olympic committees, 18 athletics federations, and more than 300 professional teams worldwide, Joma has a strong presence in top international competitions, including the World Cup.

Spanish teams such as Villarreal, Getafe and Leganés currently wear Joma kits. Outside Spain, the brand stands out in the 'Big Five' - the five major European leagues - with clubs like Hellas Verona, Torino and Atalanta in Italy, Anderlecht in Belgium, Hoffenheim in Germany and Le Havre in France.

For the 2025/26 season, Brentford will proudly stand out as the only club in the Premier League to wear kit supplied by Joma.

Additionally, Joma sponsors national teams such as Romania, Cuba and Honduras, as well as prominent international clubs like Atlante and Venados in Mexico, HNK Rijeka in Croatia, Paços Ferreira in Portugal and Carlos Barbosa in Brazil, among others.